Finding the voice and values of a brand

Brand Identity

■ Francon Editions

Crafting a written identity for a luxury womenswear label based in The Netherlands. The brand is a celebration of femininity and draws inspiration from architecture in its exploration of form, function and material.

- Writing and editing
- Brand graphics concept + Art Direction

Role & Responsibilities

I was a writer for Francon, crafting their identity through written prose. I worked with both the Creative and Business Directors to create material for their pitch deck as well as publication materials.

The following is an excerpt of the copy.

Francon embraces the change in setting rather than the shift of seasons. The editions are iterative – each piece becoming a building block towards a timeless aesthetic of the modern woman.

Francon Editions is set to launch by mid 2021.

Get in touch if you think I'd be a good addition to your team.

unavailable for work

but say hi anyway (: